CERO partner since
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Composted
lbs food waste
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Mitigated
tons CO2e
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Which is equal to taking
cars off the road for a year
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After twelve years of growth, opening their doors at 40 locations (including one in Switzerland) and garnering dozens of awards and accolades, here are some of the ways b.good is setting the new standard for successful, community-focused business.
Can you turn your mistakes into opportunities? How about into a farm, on an island? After making a mistake on a catering order for a large summer camp located on Long Island in Boston Harbor, b.good visited the camp to make amends in person. In talking with the camp staff, a vision was formed to use abandoned land on the island to grow food. Just a few months later, b.good is running Hannah Farm on the property and donating 75% of what they grow back to the summer camp and to communities in need. The rest goes back to b.good's restaurants and prep kitchens, where the scraps are picked up to be composted. The finished soil is then delivered back out to Hannah Farm, completing the food loop.
Instead, b.good affectionately refers to their staff and patrons as "family." And it's not just talk. The healthy fast-food pioneer treats its family like family should, with surprise gifts of free food through their mobile app, even allowing family to donate gifts to local charities or share with friends.
Inside the door of every b.good location, you'll find a map illustrating the farmers and makers that supply the ingredients for your soon-to-be lunch. This not only promotes the folks doing hard work behind the scenes, but also promotes transparency and fosters trust and accountability in the "family".
b.good created the b.good Family Foundation to enable inspired individuals to tackle the issues that matter to them. Using the proceeds from its events and fundraisers, the foundation provides micro-grants to real people with a vision to improve their community. Recently funded projects include building a skatepark for at-risk youth, and fashioning urban gardens that donate produce to those in need.
Author
Jon Butler
Food Waste Liberator